Design, Concept, CGI: Oleg Zaharevich
Project Type: Concept
Packaging Contents: Pear Calvados
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography, Hot foil stamping, Embossing
The idea of this concept came into my mind during the study of calvados production history. One of its species is mostly made from pears. This project is an experiment in finding a bottle shape that visually reflects this feature.
The search resulted in a combination of a number of shapes: an organic, natural pear silhouette, French vintage perfume vials from around the late 19th or early 20th century and a classic high-necked calvados bottle.
The peculiarity of this shape is the high contrast between the bottle neck and the main part of the bottle, the hemisphere. The embossing lines that diverge towards the center of the bottle lend a distinctive vintage look to its external image. They visually emphasize the overall shape of the bottle and the height of the neck, complicate the image and create additional refractions in the glass.
The two-component metal plug has a faceted shape that rhymes with the embossed lines and visually extends them. The debossed top of the plug bears the monogram “AS” from the first letters of the name André Sanquer — a fictional character, the founder of the family distillery, whose surname formed the basis of the trademark.
The thin part of the bottle neck is supported by a small decorative label that solves the colour coding problem.
The main label completely encircles the bottom of the bottle. The materials (beige texture paper and gold hot foil stamping), decorative elements of the design and typography create a strict but neat, soft, pastel image.
André Sanquer is a fictional collective image of the founder of the family distillery, which has existed since 1972. It has been recognized in international competitions due to its excellent quality of the products, its taste characteristics and responsibility in the production.