Uncle Ernies RTD Cans

Agency: Masters of Brands
Designer: John Arends
Location: United Kingdom
Project Type: Produced
Client: Uncle Ernie’s
Product Launch Location: Global
Packaging Contents: Rum & Fruit Juice
Packaging Substrate / Materials: 250ml Cans, 100% recyclable and plastic free

A gently sparkling blend of Caribbean rum spices and fruit juices.

It began in 1984. Sister Bee, Uncle Ernie’s wife, mixed the original rum punch recipe in their kitchen. It would be carried lovingly down the hill to Shoal Bay, on the Caribbean island of Anguilla, to be served at Uncle Ernie’s Beach Bar with a smile.

Alongside the signature rum punch, the original recipe has also been used to create a sparkling rum cocktail, inspired by memories of Caribbean life. Both have been blended with tropical fruits and spices synonymous with Anguilla.