Eguren Ugarte Malvasía

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Design: Hula Estudio
Location: Spain
Project Type: Produced
Client: Eguren Ugarte
Product Launch Location: Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Offset

Through its collection of monovarietal wines, Eguren Ugarte proposes to bring the main Rioja grapes closer to the consumer in their maximum essence. A way to discover the characteristics and singularities of each grape.

The design of the label responds to this idea, the grape variety is the absolute protagonist at a first glance, but reserves details that require an attentive look, a simple but careful and detailed label.

To accentuate the didactic character of these wines, we made a series of illustrations that show the development of the vine, a different point of view that is not usually found on wine labels, where it is more common to find the grape already developed.