Design: Hula Estudio
Location: Spain
Project Type: Produced
Client: Bodegas Arrocal
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset, Screen printing

Label design for ‘Eterno’ (eternity in Spanish), a family of four red wines from Ribera de Duero, Spain: Joven, Roble, Crianza and Reserva.

The illustration on the label is a reference to the passing of the seasons in the vineyard, an infinite cycle in which nature takes its course, transforming itself to begin again.