Samario Rum

Design: Oveja & Remi
Location: Argentina
Project Type: Produced
Client: SAMARIO
Product Launch Location: Argentina
Packaging Contents: Rum
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital

There were many small and even medium-sized peasant sugar mills, where the work was familiar or had the support of salaried laborers. By ancestral habit the conqueror craved wine and his jugs were never in short supply. With the conquest consolidated, wine was introduced along the Colombian coasts, not only for its quality but also due to a policy of protectionism of Spanish production, a measure that went to extremes to prohibit the elaboration of grape musts, and also olive oil in New Granada.

Only the rich could indulge in savoring overseas wines, the rest with chicha, fermented guarapo or brandy. The fact is that in various Indian countries, depending on the weather of the region or the custom of the tribe, chichas of corn, yucca, pineapple, plantains and bananas were always consumed; the natives and their mestizo descendants persevered in their attachment to these concoctions, the process of which they perfected by adding cane juice to strengthen the flavor and accelerate fermentation.