Design: Pratik Doshi
Project Type: Commissioned Work
Packaging Contents: Flavoured Milk
Packaging Substrate / Materials: Glass Bottle & Tetra Packs
Printing Process: Digital Printing & Heat foiling
Packaging and branding for the FMCG company who is a seller of Cows Milk and Dairy Products, based out in Gujarat, India. Objective was to create an eye-catching packaging which would attract both young and adult crowd to consume the milk which is high in calcium. Milk available in two formats of packaging in 500ml Glass bottles & 1lt Tetra pack carton with Flavours such as Chocolate, Strawberry & Pistachio.
Different tastes of milk are easily recognised by the consumer on a shelf in the store due to the unique differentiation of product lines by color coded labels. In addition, the cartoon drawing of cows on a bottle attracts the attention of new consumers to the milk.