Agency: The Dallas Company
Creative Director: Dallas Fernandes
Project Type: Produced
Client: Neighbourhood Hospitality
Product Launch Location: Global
Packaging Contents: Salads, Food, Pizza, Burgers, Fries, Bags, Fish, Sausage
Packaging Substrate / Materials: Paper, Kraft Card
Printing Process: Offset Printing
Woodside Inn is a chain of classic gastropubs in Mumbai, India. Restaurant packaging is essentially about carrying food back with you, or used for delivery of food.
We felt it would be visually very interesting to marry the two in a way only a classic gastropub like Woodside Inn could. By seamlessly melding imagery of food elements, along with sketches of classic delivery services / transportation.
So, we set about the task by crafting a set of fanciful sketches for each packaging element, and then produced them by applying the Woodside Inn ‘green’ on kraft card for instant brand recognition and a distinct look. One which enhances the classic feel of the establishments while retaining an overall contemporary aesthetic.
Melding imagery of food elements, along with sketches of classic delivery services & transportation on kraft card made these designs stand out.