Location: United Kingdom
Project Type: Produced
Client: Bacardi Ltd
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Glass
Printing Process: Digital printing, Varnish, Foil stamping
Bombay Sapphire® Sunset, a new special edition from Bombay Sapphire, recently launched with a captivating bottle design crafted by drinks specialist Knockout.
Bombay Sapphire® Sunset blends the warming spices of Indian cardamom and golden turmeric with the vibrancy of bittersweet Spanish mandarin oranges, then combines these with the natural botanicals of Bombay Sapphire creating a complex, but beautifully balanced gin that perfectly captures the glow of the sunset.
Building on the architecture of Bombay Sapphire’s iconic design, the new expression uses vivid colour to reflect these ingredients and evoke the mellowing mood of the drink occasion. The frame around the label features an exotic pattern of cardamom seeds and mandarin slices in gold foil, which continues onto the body of the label in a tactile varnish and around the burnt amber cap in a tinted ink.
“Bombay Sapphire® Sunset is the second release of our Special Edition series, unique and contemporary expressions of Bombay Sapphire gin inspired by the natural world from which our exquisite botanicals are sourced,” comments Adam Heims, Global Brand Director, Bombay Sapphire at Bacardi. “Knockout has crafted a design that delivers standout that is simply mesmerising, artfully capturing the day-to-night occasion whilst cueing appetite appeal and inspiring cocktail inspiration.”
“Through colour and detail, the design weaves Bombay Sapphire® Sunset’s enticing story of a refreshingly aromatic gin to enjoy as day becomes night,” comments Dominic Burke, founder at Knockout. “The gradient ascends from golden orange to twilight blue, emotionally transporting consumers to the moment when the sun is just about to set. The botanical pattern envelops the whole bottle through different executions, giving a sense of the complexity of Bombay Sapphire® Sunset’s flavour profile.”