Design: Ezi Brand Design
Project Type: Produced
Client: Station 22
Product Launch Location: Americas
Packaging Contents: Soft drinks
Packaging Substrate / Materials: Can
Gurd’s was an iconic soft drink brand in Montreal until 1980. In honor of these beverages and Charles Gurd’s founder, Station 22 gave Ezi the mission to revive the brand and its vision through new and updated products. The look was meant to be modern, yet reminiscent of Gurd’s origins.
The brand now offers three new flavors ready to mix with a tonic soda, a grapefruit tonic and a ginger beer. It’s safe to say that with its return to the shelves, Gurd’s is standing the test of time!