Ojalá – Sabores de Colombia

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Derrick Lin


Agency: Ampersand Studio
Art director: Tatiana Montero
Creative copy: Isabel Gutierrez
Creative Director: Daniel Serrano
Photography: Viceversa Studio
Location: Colombia
Project Type: Produced
Client: Ojalá
Product Launch Location: Colombia
Packaging Contents: Coffee

“Ojalá” is Spanish for “Hopefully”.

This project started as a dream of a couple of Colombian entrepreneurs who, while far from their country, understood the value of their very own traditions. They set out to create a coffee shop with local grounds and an international reach. A brand with a memorable and scenic appeal. They created a flavor that goes beyond the grinding or the roasting. They created a flavor that fuels your dreams as you taste it every morning.

In the past, they used to read the future. Whether in the tarot, the palms of the hand, or the coffee grounds, our ancestors looked for signs of destiny. “Ojalá” arises from the belief that cup by cup we can build our fate.

In this way, we connect our roots with our destiny because whoever drinks coffee believes they can change the world. “Ojalá” looks towards the future with a brand inspired by the traditional flavors and aromas that we celebrate and that, without a doubt, have transformed the reality of a country that embraces its land to change its future bean to bean.

This brand lands with an invitation to dream because as we say in Colombia, “dreaming costs nothing.” Saying “hopefully” (“Ojalá”) marks the beginning of a dream, but drinking coffee means the beginning of a journey. With that, we created the only “Ojalá” that changes the future.

This inspired us to re-draw the sayings, customs, and superstitions of our home, mixing the value of being Colombian with a contemporary narrative that pays tribute to our traditions, to our essence.

We seize the future with devices that do not age: a stamp that certifies the origin, an illustration that takes the ordinary and makes it extraordinary, striking colors that contrast the magic of tradition and the dynamism of modern life.