GET INTO THE GROOVE Illustration Box

Design: Chochoi Creative
Location: Vietnam
Project Type: Produced
Client: The Munchies Box
Product Launch Location: Vietnam
Packaging Contents: Snacks
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital Printing

CLIENT
THE MUNCHIES BOX is the very first brand whose main product is the Snack box in Vietnam. Established in 2020, The Munchies Box has its own distinctive way in order to approach their target customers with excitement. Every season, there would be a special guest invited to be the collaborator with The Munchies Box to give a new breath into their snack box.

CONCEPT
With the Munchies Box, we enjoy the flavors & textures with every bite we take with a mouthful of pleasure. Consequently, Chochoi Creative builds up a small yet entertaining “kingdom” of snacks where all the vivid characters are friendly & easy-to-find in any corners of groceries.

“Get into the groove” is generally a positive thing of having fun or getting with the times. Hopefully, our Munchies “gourmets” will relaxingly see themselves in these relatable scenes with some positive quotes with the aim of spreading love in the air.

VISUAL & DESIGN
In this collaboration, Chochoi Creative approaches this project with the Retro eyes upon any “nominated” snack characters with big-eyes & Comics inspiration in 80s low saturation tone yet too-vibrant-to-ignore. Based on distinctive traits, each member is put into either funny or awkward yet down-to-Earth situations with their cute persona through our illustration.

TYPEFACE
Produced with several child-like characters, big & bold yet scratchy fonts like Meethlake font & Tonton Regular (designed by Chochoi Creative) are selected to “synchronize” and shine bright together with this kingdom.

ADAPTATION
These Munchies characters are available in hundreds of Stickers & Pins with a tote bag in every The Munchies Box. T-Shirts are under process of manufacturing & promised to meet our beloved customers in the near future.

What’s Unique?
The variety of the “kingdom” of snacks whenever it arrives and attacks always spread its positive vibes into stickers, pins, cards, tote & t-shirts,etc,..