Artem Straps

Agency: Studio Otherness
Design Director: Joel Derksen
Location: Netherlands
Project Type: Produced
Client: Artem Straps
Product Launch Location: Global
Packaging Contents: Watch Straps
Packaging Substrate / Materials: Paper, cardboard, foam
Printing Process: Foil stamping

Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with subtle curves and contrasts.

“Ars est celare artem” (Art conceals the means by which it is made) inspired the packaging design, creating an experience focused around shadows, geometry, and layers of revealing.

What’s Unique?
The layers of crisp sculptures contained within each other, and the vellum insert box that obscures the product while still holding it safely.