MINURAL brand of chocolate


MINURAL is a chocolate brand that actualizes and rethinks the culture of the South Ural for modern views and realities, eliminates stereotypes around the region. These are products with history, not just sweets.

The main concept is based on the antithesis between the natural and historical beautiful world of the Urals and its modern industrial side, which is why metal is used in the outer packaging. The packaging itself uses an idea from the Ural folklore: a malachite box, a place where all the unique treasures of the region are stored