khadijasharawy

Cairo, Cairo Governorate, Egypt

Villars is a Swiss chocolate brand that’s based in a city called Fribourg in Switzerland and it’s founded since 1901. This is a conceptual revamp of the chocolate brand’s packaging. The new packaging really capitalizes on the city of Fribourg by featuring a modern city skyline illustration of its most famous monuments and landmarks placed in a scene of a meadow where a Villars cow is meant to be grazing from the grass. The top of the packaging features a unique emblem that’s ownable to the brand depicting the Swiss flag placed inside an embroidered-like patch inspired by those found on the embroidered cowbells in Switzerland. The flag is also adorned by these golden edelweiss flowers and signed off by a signature written slogan of “Mastering Chocolate” to highlight the heritage and know-how of the brand. The brand logo also features an uplift with a more unique and crafted wordmark and it’s placed inside a gold ribbon with a subtle silhouette cut-out of the Swiss alps. The logo itself is embossed in white to stand out on the gold-foil texture on the pack further elevating its production value and increasing its perception as a high-quality chocolate brand. The centerpiece is a square chocolate product shot of what the actual chocolate looks like inside and it’s retouched to a top-view angle to really show all the details of the embossed edelweiss flower on it. The back of the pack is also transformed into a continuation of the story from the front featuring more landmarks from the city of Fribourg and interesting facts about the chocolate-making process and the history behind the brand for maximum consumer engagement. The brand is then further reimagined beyond the pack as a giftable brand to activate the packaging on social media, in-store engagement, and other channels. We see how the brand can travel on gift bags, limited edition gift boxes, gift cards, photography and social media.

khadijasharawy

Cairo, Cairo Governorate, Egypt
Client:
Villars