Branding for Pies@City

Our customer is a cafe in Kiev, the main product of which are pies from different nations of the world.

Problem: weak branding, which does not allow to work for a wide audience. They attracted mainly the family segment. And moreover, their cafe was confused with another one!

Solution: The background remained unchanged(the pies are still incredibly delicious), but we had to work hard with the audience. The main new reference point were youngsters. The new design and cool solutions attracted them, but also did not scare off the family segment, which is also very important.