In order to create a new global expression of the brand that is sold in over 51 countries, CBA brought together a dedicated team of creative experts from our CBA LatAm + CBA London offices; a partnership that combines local cultural expertise with global systems vision. Olmeca Altos Tequila is a premium brand that honors the quality and tradition of true Mexican tequila. From the planting and harvesting of the agave to the distillation and aging process, the brand is full of characteristics that evoke the cultural heritage of Mexico. Our challenge was to rethink Olmeca Altos’ visual identity system to reflect the essence of the brand, highlighting its authenticity and presenting the energy and vitality of contemporary Mexico in a fresh, engaging and iconic way.  

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