Yankee Doodle Dandy’s

CONTINO

Americana Gets a Modern Refresh with CONTINO’s Branding for NYC Restaurant Yankee Doodle Dandy’s

The iconography of America is some of the world’s strongest and central to the popularity of Yankee Doodle Dandy’s – a food truck known across NYC for its patriotic visuals and delicious chicken tenders. But that same All-American branding is also complicated by the recent increase in political divisiveness, damaging America’s once inspiring message. Hoping to evolve its brand while not losing sight of its uniquely American, fun-loving voice, Yankee Doodle Dandy’s turned to branding and design studio CONTINO – collaborating to conceptualize the chicken brand’s first restaurant.

The result was a logo, illustration and icon refresh (including chicken mascot General George Cluckington), as well as new packaging and collateral designs  – tissue paper, take out boxes, cups and more – featuring simplified linework, bolder color, and clean block print for increased legibility. CONTINO also helped design a look for the space itself – signage, murals and overall customer experience.