Caipi – The Brazilian Greatest Classic

Caipi is a brand e-commerce concept designed for the Brazilian greatest classic: the Caipirinha. Refreshing and easy to make, the cocktail contains fresh lime juice, sugar and cachaça—a spirit as central to Brazilian identity as samba, soccer and carnival.

For the Caipi project, we challenged ourselves to create a visual identity for the packaging design that could rescue the experience of buying a traditional caipirinha in the Brazilian soil. For Caipi’s web experience we set out to create a central system that could not only serve as a shopping platform, but a brand initiative as well.