COTNA plus is a men’s underwear, which was established in ALGERIA, Algiers in 2022. They came to me to create an elegant men’s brand, which would be recognizable and represent them as an upper middle-class brand in the market. I decided to find a more men image.
COTNA plus was a project that focused on the concept of package design and learning how to make numerous support pieces work together as one. The company was designed to attract a male audience, selling high-end underwear, socks, and t-shirts. Simplicity was a key concept to COTNA plus’s brand.
The brand’s minimalism was essential in order to give COTNA plus a sleek and luxurious appearance.