VIDASANA

The Concept:

A combination of two different forms of design was used for the initial concept: The form of the pill and the body parts which are considered. The drug begins by slowly going to the desired area and starts treating it. Moreover, each drug affects different parts of the body. Therefore, when considering the design of the specific drug, the body part on which the drug has the greatest effect was chosen. For example, omeprazole has the most therapeutic effect on reducing gastroesophageal reflux, so the shape of the stomach and the tissue related to it were used.

The Graphic Design:

On the front of the packet:

The shape of the drug was designed for its specific packet.

On the side of the packet:

The drug particles separate from the front part of the packet and start moving towards the back of the packet where the target organ is located in order to start the treatment process.

Challenges:

The design of the back  of the packet was challenging to focus on the blister of the drug instead of one pill where the most effective healing is when consuming the whole prescription qty.