The new packaging design not only distinguishes the brand on the shelf but also conveys the core brand values:
Bright and informative design helps to understand the category and properties of the product. Each package has its own color. The rectangular, beautifully colored boxes are unique and majestic, making this sweet treat a real treat.
Moving away from traditional food packaging designs, we have created a memorable packaging experience.
In developing a global brand, the team had three main goals: to create something differentiated enough to grab the attention of consumers, while remaining understandable enough to really facilitate the consumer experience, and democratic enough to seduce sweet lovers, regardless of their age and social status.
As a result, we have simplistic, modern design that is refreshing in ways that all sweet treats should lean into.