FRYST Ice cream

FRYST, the popular ice cream shop on Kungsholmen in Stockholm, is now launching 9 flavors of its ice cream in different grocery stores.

When I got the assignment, I had already tasted the fantastic ice cream. Eating it is like floating away into another dimension, says Jonas Frank.

I wanted to take note of that and put that into my design. Each flavor would have its own little world in terms of form.