Crombie Creative

5 Ilanda Rd, Kloof, 3640, South Africa

HOW DO YOU LAUNCH AN INNOVATIVE PLANT-BASED BRAND?

Really Super Food…

The Jackfruit Company is a 100% plant based company with jackfruit being the core ingredient. A versatile superfood, high in antioxidants, vitamins & minerals with a unique texture similar to pulled meat. We were tasked with creating a unique positioning, tone of voice, brand identity and packaging for this relatively unknown fruit meal solution.

We created stylescapes to reflect the brands authentic, natural and healthy attributes and from there created the brands identity to be playfully challenging, up-beat and positive.

The ‘really super food’ positioning line reflects the brands status as a superfood while encouraging trial by stating how ‘super’ the product is. The packaging is colourful and fun while retaining an authentic, natural and delicious feel.

 

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Crombie Creative

5 Ilanda Rd, Kloof, 3640, South Africa
Credits:
Agency: Crombie Creative
Client:
The Jackfruit Company