La Ruvida Italiana

La Ruvida Italiana is a brand of Pastificio Pallante, producer of the historic “Pasta Reggia” brand.

The need to open a new market with products made with 100% Italian Wheat and bronze drawn has given the input for the creation of innovative packaging for the sector that deeply underlines the semi-artisan origin of the pasta.

The geometries of the dies have been redesigned in a modern key to make them similar to the textures of classic Italian majolica.