JAMJAR Homemade Jam

ABOUT

We were tasked to create a concept, naming, brand identity and packaging design. The design should be visually appealing, easy to read, and accurately reflect the brand personality. JAMJAR is an Armenian brand that is made from 100% organic fruits and alcoholic jam.

SOLUTION

At the heart of the concept is to show what’s inside the jar, using texts to show dynamic, edgy, and fearless, that catches the eye and inspires curiosity.

RESULT

Each letter on the labels is unique, and so are people, as it was created for every type of person.