Rajo Cottage Cheese

MAISON D'IDÉE Prague

V Chotejne 765/15, 102 00 Prague Hostivar, Czech Republic

We played around with different designs and settled for an improved packaging design for Rajo

The brief from the client was to completely redesign the packaging for the Cottage Cheese product line. The brand Rajo is a leader in both dairy products and also number one in sales of its famous Cottage Cheese nationwide in Slovakia. The product sales were continuously rising in past six years even though it had the same old packaging design. The client insisted on reinventing the idea of its packaging while limiting us to only minimal and necessary rules of Rajo corporate branding.

The product has six flavors which we decided to design individually. Every product has its own specific design elements and details which can be found all over the package. Illustrated sparks and flames cover the spicy cottage with chili, while Greek elements decorate the tzatziki flavored edition. The biggest decision was to avoid the display of the product itself on its packaging, avoiding the cliché in showing boring food styling on dairy products. The result was a distinctive, original and playful packaging design that both clients and consumers found attractive.