We have introduced a premium pumpkin seed oil with illustrated packaging
Pumpkin seed oil is one of the favourites. It can elevate a creamy soup into a delicious cream with the deep flavour of pumpkin. Packaging is more or less polar in this segment. Either brands are oriented towards a very traditional, conservative communication with a lot of decorative elements and finishes, or they work with a farmer’s eco approach.
We decided to separate Hels pumpkin seed oil packaging from its competitors with a modern and unobtrusive visual style, which is completely reflected in the look of its label.