For this hypothetical project, we collaborated with two brands to create a premium gym kit. Our main objectives were to develop packaging design skills, build a solid strategy, and gain a deep understanding of the target audience and their needs during the design process. We created a Limited Edition premium gym kit in collaboration with HRX and Anytime Fitness to cater to the increasing demand for fitness post-COVID. The kit is aimed at boosting the enthusiasm of gym enthusiasts who are joining Anytime Fitness, with HRX being an up-and-coming Indian brand and Anytime Fitness having outlets all over India.
Limited Edition Premium Gym kit