Vermillion

Vermillion is a celebration of dark Indian aesthetics, drawing inspiration from the traditional Indian hues of deep reds and black. The bold typography is carefully chosen to complement the overall look and feel of the packaging.

The packaging intends to make a statement that pays homage to the brand’s cultural influences yet has modern sensibilities. The overall design of the packaging is minimal, with clean lines and simple shapes that evoke a sense of luxury and sophistication. The package is designed to be user-friendly, with intuitive opening and closing mechanisms that enhance the overall consumer experience. We were inspired to create packaging that was lighter and smarter – one that delivers a better easy to handle experience and has less impact on the environment.

To reduce costs and weight, packaging materials include ethically sourced card stock and recycled plastic bottles. The card stock ensures durability and sustainability, while the inclusion of seeds that grow into mogra flowers adds an interactive and eco-friendly element to the packaging. The use of recycled plastic bottles further promotes sustainability and circular economy principles, making Vermillion’s packaging not only visually appealing but also environmentally responsible.