The naturalness of Organic Shop products is achieved by the careful attitude to the ingredients. The brand cares about the composition of its cosmetics, trying to save the most important and useful.

We can’t see the fruits and berries in a cream or shampoo, but their essence is fragrance and vitamins that are good for our skin and hair, we can feel them. Therefore, the concept is built on the image fruits, the stylistics of the illustrations of the illustrations show that their freshness and “spirit” are reliably preserved in the product.

Curator’s Insight: The packaging design reflects this philosophy by featuring colorful and realistic illustrations of fruits and berries that convey the freshness and fragrance of the products. The illustrations also create a contrast with the simple and elegant typography and logo, highlighting the quality and sophistication of the brand.