Inertia – The Prism Organic Cotton Pads

INERTIA is a brand created by the beliefs of four KAIST female scientists. With the world’s first sanitary pad applying CELLATEX technology, a three-dimensional bio-absorbent, INERTIA products provide new premium value in women’s lives.

BBB(BE BASED ON BRAND) STUDIO’s branding concept for ‘INERTIA’ is based on the strong Red color with its unique prism visual of the packaging, creating an innovative Menstrual pad.
designed a sophisticated package design that breaks away from the conventional framework of women’s product packaging, also emphasizes not only the futuristic but also the elegance of the women’s brand through photographic style to encompass the brand’s energy to the product.

Curator’s Insight

The strong red color as the base is a bold choice that screams confidence and power. It’s like a statement saying, “We’re here, and we’re making a difference!” From my perspective, the INERTIA brand and its packaging design are a breath of fresh air. It’s not just about products; it’s about celebrating women, their brilliance, and their individuality. The combination of colors, visuals, and style is not only eye-catching but also speaks volumes about the brand’s values.