Medena strana sveta

The design of the packaging and label brand for the Sretenović Family, a young player in the packaged honey market in Serbia, is a challenge that we gladly accepted. Their product line, Medena Stran Sveta, already includes one flavor of meadow honey.

Our goal was to brand the company and create an internal visual identity for this new product line. We wanted to highlight the natural uses and set the product line apart from the competition, so we focused on colors, graphics and printing. We opted for a smooth luxury paper. which provides a pleasant tactile sensation. This texture is reminiscent of natural elements and contributes to the organic look of the packaging. Additionally, through the play of light on the surface, we were transported to a very black, food for bees.

The graphic elements on the labels and packaging are brought in the form of simple and elegant designs, which at the same time communicate the natural exclusivity of the product. The combination of natural tones and gold accents contributes to a premium look, while reflecting high quality and uniqueness. Overall, our design is a fusion of aesthetics and functionality, which stirs emotions and evokes a set of tastes of nature. We proudly created this visual representation, hoping that it will contribute to the success and recognition of the Sretenović Family and their improved products.