Valnuts – Healthy Nut Butter

Yavor Lazarov

Sofia, Bulgaria

Valnuts is a healthy nut label with a 30-year history. The company owners pride themselves on the unparalleled quality of their product, sourcing only the highest quality nut produce from all over the world. The packaging for the whole product line consisted of 20 SKUs divided into three categories – paste, spreads and nut butters, differentiated by color codes. The goal was to create an engaging series of labels that would stand out on the shelf and help establish the Valnuts brand a high-end product that appeals to health-savvy consumers.