Horsepower Cold Brew Coffee

Engine oil is the lifeblood of your car—without it, the engine would seize up. In today’s hectic world, a lot of people rely on caffeine to get them through the day on minimal sleep. Drinking beverages with high caffeine content is like ‘pouring fuel into the engine’ for some. Horsepower Cold Brew Coffee packages coffee as if it were motor oil—necessary to keep you going through the day.

Inspired by vintage motor oil cans, the logotype on this package was hand-lettered. The ratios on the tins represent steeping time and coffee ratios, inspired by the gasoline and oil mixture ratios displayed on engine oil cans.