anboxdesign

Nutrijoy is a brand of natural food products using a unique technology of sublimation of fruits and berries. Due to this technology, fruits and berries in the composition retain their rich taste and the whole set of vitamins. Brand philosophy: real berries, real flavor, real granola

Task: Develop a logo and a bright and atmospheric design for granola packaging. Granola of 2 types is prepared using natural forest rustic berries and natural tropical fruits. It is necessary to convey with the help of design the pleasant sensations of being able to have breakfast with fresh berries or fruits.
To convey the idea of naturalness and special preparation of ingredients.

Decision: Metaphor of the project: a magical journey into the world of taste. The visual concept of the brand was based on the idea of walking through the places where berries or fruits that are part of the product grow.