Beauty Bite

Beauty Bite is the first brand of keto and low-carb foods with a focus on women’s health.

Brand philosophy: “Food as medicine!” Nutritionally rich, cooked with love and care for those who use it. The creators of Beauty Bite are convinced that 90% of health problems can be solved by changing the diet.

Task:
Develop a bright and stylish design for a women’s brand. Imbued with love and care for the target audience. It is bright and catchy to stand out on the diet food shelf, to build up as much as possible from competitors. To convey the brand philosophy through design.

Decision:

Beauty and radiance from within. The brand’s visual concept is based on the familiar image of a heart, representing self-love and health care. The color palette of the brand is bright and rich, this is exactly how the creators of Beauty Bite see the life of a healthy, active woman. The shine is conveyed by the additional finishing of the brand stamp with holographic foil, which is included in the brand’s corporate style.