Bezoom Energy drink

Bezoom is a new non-alcoholic energy drink featuring light and bright flavors, less carbonation, and no sugar. The brand’s core idea is based on hedonism and healthy egoism. It is a drink that combines increased concentration and pleasure, providing additional energy for an active and fulfilling life.

Challenge:
Develop a unique and memorable branding that would reflect the values ​​and vibe of the product, making it stand out from the competition. Create a visual image that would attract active youth, those who live in the rhythm of the city, seek pleasure in every moment, and strive to focus on their own desires.
Solution:
Based on an analysis of the product, target audience, and competitors, it was decided not to follow the templates associated with aggressive images of lightning, dark shades, and minimalism, but to find our own unique path that reflects the philosophy of hedonism.

The branding concept is based on the rave metaphor. Rave is not only a party, but also a state of mind expressing pleasure, self-focus and energy of self-expression. The slogan focus Inside was developed, reflecting the brand positioning.

The visual identity is made in a futuristic style, based on a combination of bright neon colors and dynamic gradients. The created style allows the product to stand out on store shelves and attract the attention of the target audience, while maintaining the lightness and positive attitude inherent in the brand.

In the first months of sales, the brand entered the category top on ozon, received the status of “super product” and entered the top 25% of sellers by sales volume.