Sappe Inyang x Huachiew Chalermprakiet University: A Fusion of Traditional Chinese Herbs and Modern Wellness
Collaborating with Huachiew Chalermprakiet University, an esteemed institution in Thai traditional Chinese medicine, Sappe Inyang introduces a novel line of supplements in Thailand. These products encapsulate the invaluable wisdom of Chinese herbal medicine in convenient daily doses, tailored for the on-the-go Silver Age generation, aligning with contemporary lifestyles.
Under the Brand Concept of “Ancient Chinese Medicine for Modern Times,” two formulas aim to provide safe and trustworthy solutions for holistic well-being. They help balance Yin and Yang energies to foster enduring health.
The “Refreshing Formula” (red box) targets those with limited rest periods, to revitalize their energy levels. The “Calming Formula” (blue box) is designed for individuals struggling with sleep, aiding in mood regulation, stress reduction, and internal equilibrium, following the principles of traditional Chinese medicine.
The design is crafted under the concept, using depictions of animals in Chinese mythology. Clear and vivid colors are employed to convey the meaning and virtues of each product. For instance, the combination of “Refreshing Red” and a tiger signifies strength, enthusiasm, vitality, while the “Calming Blue” and a crane symbolize everlasting coolness, tranquility, happiness, and smoothness.
Embracing ancient Chinese aesthetics, the design incorporates a fusion of calligraphic styles and traditional characters, complemented by background images and drawings that represent Chinese artistic culture. This fusion of ancient Chinese traditions and modern aesthetics amplifies the appeal.