Sappestudio

71 SP Arcade Building. Ramkhamhaeng Road, Huamark, Bang Kapi, Bangkok 10240

“Sappe Beauti” is a revamped functional beverage aimed at appealing more to Gen Z with its redesigned aesthetic. Under the concept of “Embrace Yourself,” it incorporates flowers to symbolize love and self-love as key design elements on its four new labels:

“Collaskin” formula containing collagen and vitamin E, housed in a pink bottle with carnation flowers symbolizing pure-hearted love.

“S-lim” formula with fiber and L-carnitine, in a light green bottle adorned with lilies symbolizing tender and gentle love.

“Beautitox” formula with chlorophyll and zinc, in a dark green bottle featuring sunflowers symbolizing encouraging love.

“Beauti Eyes” formula with extracts from goji berries and lutein, in a red bottle adorned with chrysanthemum flowers symbolizing vibrant, fresh love.

Moreover, each bottle label features diverse individuals in terms of body shape, gender, and skin color, emphasizing support for diversity and equality.

 

Sappestudio

71 SP Arcade Building. Ramkhamhaeng Road, Huamark, Bang Kapi, Bangkok 10240
Credits:
Sappe Studio: Sappe Studio
Client:
Sappe