Besties

Besties is a brand that draws inspiration from friendship, rooted in values of memories and joy. It celebrates those unique moments forged in school and cherished childhood friendships.

For the logo design, we chose a clean yet friendly font, crafted to endure time and resist trends. Small adjustments were made to the letters to inject a playful and distinctive touch into the logo.

Packaging drew inspiration from the stripes and colors found in 1970s graphics, merging them with product imagery to achieve a modern and indulgent packaging aesthetic.

The “Besties Forever” campaign copy constructs a nostalgic universe using retro fonts and childhood-inspired graphics.

Besties achieves a fusion of the best from the past and the present, materialized in flawlessly executed packaging.