Freshleaf Sparkling Tea

Sparkling Tea is one of the product development lines by Freshleaf, but it still falls under the category of tea products. Targeting Gen-Z and millennials, the owner aims for Sparkling Tea Freshleaf to be easily embraced in the market and become a new favorite beverage, especially in India.

Director of Design, Eko Widarto, has adopted a minimalist and fun concept with a touch of nostalgia to differentiate it in the market and attract the interest of the target audience. The presentation of flavor variations through monochromatic colors combined with backgrounds and illustrations is the point of view in this Freshleaf design, keeping it simple and clear.

The use of serif fonts for product information is solely to support the “feels” of the design, ensuring that it is effectively conveyed to the audience, giving a fresh, fun, and nostalgic feel.

Maximizing the use of colors as a point of view in this Freshleaf design is also to make it easier for the audience to recognize this new brand in the market and distinguish it from several similar competitors.