Hamster pizzeria

The concept of identity for the Hamster pizzeria is based on the use of the style of Russian folk proverbs and sayings about food, linking the image of a cheerful Hamster character with the assortment of cafes.

• One hamster is good, but two are better!
• The hamster comes while eating.
• You can’t spoil a hamster with pizza.
• Flour, like out of a bucket!
• Selfie with a hamster, pizza with a light!
• * Without a hamster and pizza is not delicious!
• Take the pizza by the edges, and the hamster by the sides!
• The third pizza is not a hindrance to the hamster!
• What a conversation without a hamster and bread!
• Soft dough is a hamster’s place!

The use of this concept makes it possible to involve cafe customers in an interactive game of “inventing” new sayings.