Bows Museum Brand Identity by Student Sophie Tsoy


The Bow Museum (Museo del Fiocco), located in Italy, is a unique institution that takes visitors on a journey through the history and significance of bows in fashion. With its extensive collection of ribbons and bow accessories, it serves as a testament to how this small decorative item has managed to connect fashion enthusiasts around the world.

The museum offers a curated selection of exhibits, showcasing the evolution of the bow, from its humble beginnings to becoming a symbol of elegance and style. Visitors can explore various galleries that display bows throughout different time periods, highlighting their importance in different eras of fashion.

One of the most fascinating aspects of the Bow Museum is the way it explores the global fascination with bows. The museum emphasizes how the simple act of tying a bow can unite fashion lovers from all corners of the world. Through interactive displays and workshops, visitors have the opportunity to learn about the different tying techniques and traditions associated with bows in various cultures.

Beyond its aesthetic appeal, the Bow Museum also delves into the symbolic meaning behind bows. It explores how bows represent elegance, femininity, and sophistication in fashion, bridging cultures and uniting fashion lovers worldwide.

The museum serves as a true celebration of bow fashion, offering a space for enthusiasts to gather and appreciate the artistry and craftsmanship of this timeless accessory. Whether you’re a fashion historian, a designer, or simply someone with a passion for fashion, the Bow Museum is sure to leave you inspired and in awe of the incredible impact that bows have had on the world of style.

Special thanks should be given to the Russian Higher School of Economics (HSE Art and Design School) and to the tutor Tanya Dunaeva.