The Six Virtues

This project was an exploration of package design, as well as brand identity.

This family of products including wine, cheese, and crackers are represented by 3 virtues with logos united in their bird imagery. My design strategy was to create a cohesive family of objects using common shapes, types, and patterns to create a sense of unity within the products and identify them with each other.

Most of all I wanted an effective packaging strategy that would attract customers and could be recognizable on store shelves, which I achieved through my design choices.