Bioangel oxygen bleach

“Bioangel” is a brand of household chemicals aimed at young moms with children. The main mission of the brand is to instill a love (especially in the younger generation) for an environmentally friendly lifestyle. It is important to say that this packaging (container) is reusable.

The design needed to be well thought-out so that the customer would want to reuse the packaging. Also, the packaging should teach consumers to take care of nature.

To emphasize the gentle caring nature of the brand, a lettering logo was drawn. The letters are rounded, with soft shapes. The color is soft mint, which is associated with purity. Since our target audience are young mothers with small children, branded characters were invented for the packaging — big brother rabbit and his little sister.

The theme of the illustrations for the product line was an “eco-friendly lifestyle”. In this case, the brother teaches his sister how to sort garbage properly.

It took me a long time to come up with a packaging that the consumers would want to reuse repeatedly. This calls for some serious emotional reinforcement. And then I thought what is it that parents treasure? That’s right, their children’s drawings and crafts. Therefore, in this project, each family has its own unique design, which the parents and the child can create themselves. These are the things you want to keep.

Don’t worry about safety. This point was also thought through. We put a protective cover in the package so that children could not remove the lid. The protective cover passed our challenging crash test with flying colors. My client threw it very insistently in all directions and hit it. The lid did not come off.

To realize this design, a paper with a rough surface was selected, on which you can draw with felt-tip pens or pencils. Naturally, everything is recyclable.

There was one more nuance planned for this package: it was to be sold in a water-soluble eco-package.