Unveiling The All-new Diwali Delight: Chitale Bandhu Edition

Title: Designing the Packaging for Chitale Bandhu Diwali Gift Hamper ​

Introduction

Step into the world of Chitale Bandhu Mithai Wale, a savory haven nestled in the heart of Maharashtra, tracing its roots back to the vibrant streets of Pune. Established in 1950 by the visionary duo, Shri. Raghunath Bhaskar Chitale (Bhausaheb) and Narsinha Bhaskar Chitale (Rajabhau), it swiftly became a household name, resonating with the rich flavors and traditions of India. From its humble beginnings on Bajirao Road, Pune, to its widespread acclaim across the nation, Chitale Bandhu has mastered the art of crafting delectable namkeens and sweets, captivating taste buds far and wide.

Concept

Imagine a tapestry of flavors woven with threads of tradition and modernity, presenting “Puneri Bandhu” – an ode to the spirit of Pune and the essence of Diwali celebrations. Our vision is to reimagine packaging as an art form, blending contemporary aesthetics with timeless charm. Enter our Limited Edition Diwali Hamper, a treasure trove of culinary delights curated to tantalize your taste buds and transport you to a realm of indulgence.

Highlighting the Stars

Amidst Chitale’s renowned Bhakarwadi and Mango Barfi lies a constellation of hidden gems waiting to be discovered. Picture sinking your teeth into the rich warmth of Gajar Halwa, savoring the delicate crunch of Shankarpali, or relishing the decadent sweetness of Kaju Roll. But wait, there’s more – embark on a culinary adventure with our Special Chivda, where every bite is a burst of flavor. Dive into the vibrant hues of Blueberry Soanpapdi, dance with the tangy notes of Khatta Meetha Mixture, or revel in the delightful tanginess of Cranberry Soanpapdi – each bite a testament to Chitale Bandhu’s commitment to culinary excellence. Join us as we unwrap the magic of Diwali with Chitale bandhu’s festival delight box, where every bite is a celebration and every moment is savored in the company of loved once. After all, at Chitale Bandhu, we don’t just deliver sweets; we deliver memories and linger long after the last morsel is savored.

Outer Box:​

Corrugated Cardboard, Screen Printing ​

2mm Thickness​

Dimensions

Length- 400mm​

Breath- 260mm​

Height- 8.5mm​

Inner Boxes:​

Corrugated Cardboard, Screen Printing ​

0.5 mm Thickness​

Dimensions-​

Length- 160mm​

Breath- 60mm​

Height- 60mm​

Jars:​

Borosilicated Glass and Tin Plate Lid, Sticker Printing​

Dimensions-​

Height- 80mm​

Project by​

Stuti Shah and Isha Chauhan [Industrial Design]​

Vidhi Kalariya and Khushi Shah [Graphic Design]​

Faculties​

Prof. Pritesh Bhatia​ and Prof. Jaimin Bhavsar​

Institute​

GLS Institute of Design, Ahmedabad​