Gino’s lazy edition

ABOUT

Tomato Mix; a limited edition concept from Gino’s kitchen to ignite culinary passion in lazy chefs or wannabe cooks like me that finds cooking boring, intimidating or overwhelming.

CONCEPT

Clean design at the front, the Gino wordmark logo bodly standing out on a white backdrop and the white extending to the product back and neatly tied. Like your regular cooking apron and pants underneath the cooking apron.

SOLUTION

Designed the cans, first. The Original Gino tomato mix has 6 variants, i chose only the mostly used 4 tomato mixes; no preservatives, no sugar, lemon juice added and beetroot juice added.

I made hand-drawn illustrations of the pants and matching pockets for each of these variants, and each illustrated pants makes refrence to it’s Tomato Mix flavor.

The lemon juice tomato mix can has a more dark brownish pant with bright yellow spots and matching pockets, The beetroot can features a regular blue pants with more like a patch pocket.
and so on…

Seasoning Mixes; each distinct mixes communicates clearly with home cooked meal, placed at the front. The shape of the product overall was one thing i considered, modifications on the product design to get those hips right on the back

The Concept looks homely and natural like tomatoes, except for the hips on the seasoning mix. “bbl”