Register X Les Poppés

Register X Les Poppés

How Design Helps an Innovative Brand to get into the aperitif biscuit section?

Innovative right down to the manufacturing process: the raw material is “Popped” near the field for a 100% French product. It is because POPPÉS are a healthy alternative to chips that they needed a unique design that reflects all their qualities. A joyful naming reflecting the pleasure of the aperitif that they accompany, a simple illustrative style, punctuated by the furrows of the fields and the presence of producers, and sparkling and festive colors that facilitate the segmentation of the range. Enough to have a good time and have fun without feeling guilty!