How to launch a brand of innovative food supplements?
In a very competitive market, Naturist offers an innovative way of consuming. Naturist products are “raw” plant concentrates to sprinkle on everyday dishes and drinks, from breakfast to dinner.
For us, the objective was to transcribe the identity of the brand and its strong link with plants through design. The idea that was important to us was to create an ode to the earth inspired by the natural lines and contours of French landscapes.
Topography as the background motif of the packaging embodies the central graphic concept to convey the anchoring of the plants, the values of the brand, as well as the origin of the products.
An adventure rich in design and vitamins!
Curator’s Insight: The design of the packaging reflects this vision by using topography as the background motif, inspired by the natural lines and contours of French landscapes. The topography embodies the anchoring of the plants, the values of the brand, and the diversity of the products. The packaging also uses a minimalistic and elegant typography that contrasts with the organic shapes of the topography, creating a balance between sophistication and simplicity.
The design of the packaging is an ode to the earth that invites consumers to discover a new way of nourishing themselves with plants. It is a successful example of how curatorial design can communicate through objects and artifacts, creating a coherent and compelling story for the brand.