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How to make packaging a medium of expression and differentiation?

Used wisely, packaging design is a real segmentation engine that allows brands to emerge.

For the redesign of the Père Olive logotype and its aperitif ranges, our strong idea was to create a real collection, making the number of references an asset for the brand. Emphasis is placed on the shapes specific to each range, on the colors and on the watercolor illustrations, which help the consumer to find his way around the great diversity of recipes.

At the same time, the new logotype capitalizes on other brand assets, such as friendliness and proximity. More modern, but still in symbiosis with the history of the brand, Father Olive’s mustaches suggest a benevolent and warm presence.